Milk prices set by consumer vote
Will this French revolution spread, I wonder ?
Carrefour recently gave French consumers a chance to vote on the price farmers should be paid for their milk along with other quality criteria.
A majority chose 39 euro cents a litre, compared with just 3% opting for the world market price of 27 cents.
They also voted for milk produced in France, by cows allowed to graze on pasture for at least 3 months a year and fed with locally sourced GM-free feed.
The resulting UHT product rolled out nationally yesterday at 99 euro cents for a 1 litre carton, compared with 70-90 cents for other unbranded milk.
Big, bold capital letters out of bright red or blue say “This milk gives producers a fair price.” Underneath, the question “Who’s the boss ?” is answered as “The consumer’s brand.”
Apparently, the revolution is coming to apple juice next.