Mio, Mjo and now Mia

Two of the more common words in beverage branding recently have been variations on the theme of Life and My/mine.

I’ve blogged about some of these in the past, notably a group of Mios and then Mjo. Now for Mia.

Mia is a range of wines from Spain’s Freixenet. The sparkling variants have just been launched in France.

Mia is especially interesting because it’s a lifestyle range aimed at new consumers and is identified with a charismatic female wine maker.

Make mine a Mia.