More on the French ‘drive’ phenomenon
They are beginning to appear in other countries, but France has a clear lead. The number there doubled in 2011 and doubled again to 2,000 in 2012.
Intermarché alone opened 300 collect by car outlets last year. Leclerc ‘drives’ made sales worth 940 million euros.
17% of ‘drive’ customers make all their beverage purchases through them.
Definitely worth watching, but ‘drives’ appear less conducive to innovation.