Nespresso style draught beer
Personalisation is becoming a dominant theme of this decade. I highlighted it in my November beverage innovation article on Think Global, Act Personal, when I looked at dispense caps, freestyle vending, liquid enhancers and personalised bottles.
Now I should add another dimension – producing a premium brand experience in your home.
This has been promoted for decades with coffee filters and fizzy drinks machines, but two more recent innovations have pushed at new boundaries.
One is the coffee pod, led by Nespresso and Senseo, and now almost ubiquitous. Bean to cup vending is a variant on the same theme.
Next year, we’ll see Heineken’s new Sub draught beer machine, aiming to create a genuine draught beer experience at home.