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12th January 2017 Richard Hall

Online retailers top rankings

How the retailer rankings have changed.

According to the BrandZ Top 25 Most Valuable Global Retail Brands 2016/17, Walmart with annual sales of $434 billion has been overtaken by Alibaba with sales of $455 billion. No other retailers had revenue above $120 billion, though 4 more achieved over $100 billion – Carrefour, Costco, Amazon and Kroger.

Amazon, with sales of $104 billion, is now reckoned to be the most valuable retail brand.

Top 10 Most Valuable Retail Brands 2016/17

Rank Retail Brand

Value in $ billion

1 Amazon

99.0

2 Alibaba

49.3

3 The Home Depot

36.4

4 Walmart

27.3

5 Ikea

18.1

6 Costco

14.5

7 Lowe’s

13.0

8 Aldi

12.1

9 CVS

12.1

10 Ebay

11.5

The top 10 include 7 based in the United States and 3 online.

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