Online retailers top rankings
How the retailer rankings have changed.
According to the BrandZ Top 25 Most Valuable Global Retail Brands 2016/17, Walmart with annual sales of $434 billion has been overtaken by Alibaba with sales of $455 billion. No other retailers had revenue above $120 billion, though 4 more achieved over $100 billion – Carrefour, Costco, Amazon and Kroger.
Amazon, with sales of $104 billion, is now reckoned to be the most valuable retail brand.
Top 10 Most Valuable Retail Brands 2016/17
| Rank | Retail Brand |
Value in $ billion |
| 1 | Amazon |
99.0 |
| 2 | Alibaba |
49.3 |
| 3 | The Home Depot |
36.4 |
| 4 | Walmart |
27.3 |
| 5 | Ikea |
18.1 |
| 6 | Costco |
14.5 |
| 7 | Lowe’s |
13.0 |
| 8 | Aldi |
12.1 |
| 9 | CVS |
12.1 |
| 10 | Ebay |
11.5 |
The top 10 include 7 based in the United States and 3 online.
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