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  • PEPSICO HEALTH PROGRAMME
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9th June 2010 Soft drinks Health

PEPSICO HEALTH PROGRAMME

What also impressed me about PepsiCo’s 2010 UK Health Report was how much the company has already done and when it started.
  • 61% of its carbonated soft drink can and bottle sales were no sugar in 2008.
  • Tropicana and Copella fruit juice retail sales of £304 million substantially outsold all Pepsi soft drinks at £257 million in 2008.
  • Low calorie Pepsi Max and Diet Pepsi retail sales of £163 million massively outsold regular Pepsi at £94 million in 2008.
  • All Pepsi advertising has been devoted to no sugar variants since 2005.
  • Advertising of carbonated soft drinks to children stopped in 2004.
  • Vending of regular Pepsi in schools also ceased in 2004.
The full document records many more actions on snacks as well as targets for the future.
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