SHOWER WITH GREEK YOGURT
Maybe you do already, but it’s new to me.
Yes, there’s now a shower gel in France called Fa Greek Yoghurt. It has an almond aroma and its creamy formula is “enriched with 2 x more yoghurt.”
Thinking of new bathroom accessories, I’ve just come across a German cosmetic range called “Stop the water while using me!” written in English. That’s quite a way of making a point.
It also shows how some new products are taking performance as given and emphasising social messages well beyond the traditional borders of brand marketing.