Starbucks to start juice chain

Lots of news stories reported on Starbucks’ $30 million acquisition of premium juice producer Evolution Fresh earlier this month.

Few remarked on what I thought was the more significant announcement of:

• a new and separate chain of health and wellness retail outlets to open in early to mid 2012;

• an aim to “redefine the super-premium juice category and experience”.

The juice market certainly needs extra impetus.