Starbucks to start juice chain
Lots of news stories reported on Starbucks’ $30 million acquisition of premium juice producer Evolution Fresh earlier this month.
Few remarked on what I thought was the more significant announcement of:
• a new and separate chain of health and wellness retail outlets to open in early to mid 2012;
• an aim to “redefine the super-premium juice category and experience”.
The juice market certainly needs extra impetus.