Sugar and sweeteners
DSM recently produced a report on consumer views about low calorie and low sugar products, based on a survey of 5,000 people in Argentina, Mexico, the United States, France and Australia.
69% said they were “concerned about the impact of excess sugar consumption on weight” and 64% agreed that “sugar is a danger to long term health”.
Yet the proportion of people buying low sugar or no sugar products in carbonated soft drinks, flavoured water, flavoured yogurt and juice ranged from just 20% to 41%.
I’d be really interested to learn from the next DSM survey why people aren’t consuming more light and zero drinks as this seems to be such a key question.