Another question. How many beverage brands can you name that consist of just three letters ? Quite a few, I suspect. I wonder whether you could identify any that start with the same two letters. You might be surprised therefore that there are at least five three letter beverage brands beginning with the two letters VI. I’ve noted: Via – the new instant coffee brand being rolled out internationally by Starbucks ViB – a new US lightly carbonated functional drink whose letters stand for “Vacation in a Bottle” Vie – a range of vegetable shot drinks from Unilever Vio – a recently launched natural mineral water brand from Coca-Cola in Germany Vio – a new carbonated milk drink being trialled in New York, supposedly by Coca-Cola as well. There is also La Vie, Nestlé’s leading natural mineral water brand in Vietnam. Vic nasal spray is liquid too, but not exactly drinkable. Do let me know if there are more. But why VI ? The most powerful reason must be that VI is the root of the Latin words for both ‘life’ and ‘way’. Hence vital, viable, vitamin, view and vista. Vie means life in French and can mean compete in English. So you can go far with a little VI-sion.