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  • UK TOP 100 GROCERY BRANDS - LOTS TO DIGEST
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14th March 2008 Soft drinks Dairy Health Energy drinks

UK TOP 100 GROCERY BRANDS - LOTS TO DIGEST

Nielsen's ranking of 2007 winners and losers offers many insights.
  • Soft drinks is the largest category in UK grocery.
  • Cold drinks account for 17 of the top 100 brands and 5 of the top 15, led as ever by Coke.
  • 7 are carbonates including 2 energy drinks; 6 are fruit juices and drinks; 2 are waters; and 2 are dairy based.
  • Red Bull, Cravendale milk, Oasis and Capri-Sun sales all advanced by over 20% last year.
  • Innocent was the fastest growing, up 46% to £141 million, rising to no 33. It credits success to four key macro trends, well worth noting - health/wellbeing, indulgent/premium, convenience and ethical.
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