UK TOP 100 GROCERY BRANDS - LOTS TO DIGEST

Nielsen's ranking of 2007 winners and losers offers many insights.

Soft drinks is the largest category in UK grocery.
Cold drinks account for 17 of the top 100 brands and 5 of the top 15, led as ever by Coke.
7 are carbonates including 2 energy drinks; 6 are fruit juices and drinks; 2 are waters; and 2 are dairy based.
Red Bull, Cravendale milk, Oasis and Capri-Sun sales all advanced by over 20% last year.
Innocent was the fastest growing, up 46% to £141 million, rising to no 33. It credits success to four key macro trends, well worth noting - health/wellbeing, indulgent/premium, convenience and ethical.