US beverage market value
Beverage Industry magazine publishes an annual State of the Industry supplement, which provides a useful ready reckoner on retail market values and growth. For ease of reference, I’ve combined some categories, then divided them into billions and millions.
In terms of value, carbonated soft drinks on $27.6 billion were ahead of beer on $23.7 billion, with bottled water 3rd on $15.3 billion and energy drinks 4th on $11.1 billion.
By way of growth, sparkling waters were the fastest at 16.0%. Imported beer on 9.4% beat craft beer on 5.8% and almond milk came 3rd on 8.1%, with still retail waters 4th on 6.2%.
The emerging iced coffee market had the fastest growth overall at 22%, while soy milk sank back by 14%.