Wake up to liquid breakfast

We had a record attendance at Zenith’s annual UK soft drinks industry conference last week. Over 20 speakers covered all the issues and presented many innovations.

Among them, we learned a lot about breakfast drinks:

• Australia’s breakfast drink market is reportedly worth A$200 million a year.

• The UK market is a long way behind at just £7.5 million, but is beginning to grow strongly.

• The UK breakfast cereals market declined last year by 6%.

Breakfast is such an important meal, yet many skip it. Let’s hope breakfast drinks can fill the gap.