Today, Zenith is hosting its 14th annual Global Bottled Water Congress in Barcelona – a topical place to be.
Our theme is ‘Flowing with purpose’, but there seems to be a staggering amount of water flowing without purpose.
Bottled water companies regard water as their most precious resource, to be protected and conserved with all possible care. Tap water companies clearly have different challenges and priorities, because the extent of wasted water leaking from their pipes is enormous.
Only 8 countries in the world consume more than 120 litres of bottled water per person per year.
Yet this was the average number of litres lost through leaks per property in Britain per day in the past year. Yes, per day.
European Commission analysis shows similarly disturbing leakage figures across Europe.
Surely we can do better than this ?