What Americans want from beverages
A US survey of 2,048 adults in November 2018, on behalf of the International Bottled Water Association, found that bottled water is consumed by 12% more Americans than carbonated soft drinks. 71% drink bottled water, compared with 59% drinking soda. If fully representative, this is an extraordinary reversal of the figures for November 2017, when carbonated soft drinks had a 4% lead.
Despite critical media coverage of plastic, Americans have a highly positive view of all water including bottled water.
- 99% drink water.
- 91% believe bottled water is healthy and convenient.
- 84% feel they should drink more water.
- Of bottled water drinkers, 98% choose it for taste, 98% for quality, 90% for safety, 81% for convenience on the go, 70% for lack of artificial sweeteners and 68% for low calorie content.
Americans’ choice of different water types is broken down by the survey:
- 16% drink only bottled.
- 21% drink mostly bottled.
- 37% drink bottled and tap/filtered equally.
- 16% drink mostly tap/filtered.
- 10% drink only tap/filtered.
Consumption patterns for bottled water are also analysed:
- 89% drink it on the move.
- 82% of those working drink it at work.
- 75% drink it at home.
Kerbside collection was a much higher 54% for bottled water, compared with 20% for soda. When asked about who should take primary responsibility for recycling, the view was:
- 78% consumers
- 59% industry
- 31% government
- 21% all three groups.
Collection and recycling certainly need working on.