Who thinks these up ?
Every week, I read stories that soar well above the flights of my own imagination. Here are two from January that challenged my credulity.
The first was the ingenious launch of a coffee that helps you sleep. It’s from Vancouver and is appropriately called Counting Sheep Coffee. It’s decaffeinated and blended with a herbal sedative, valerian root. I fear, however, that the owners were somewhat carried away when they remarked with enthusiasm: ‘This brand can explode.’
The second was the most micro-niche claim I have ever come across –‘the most stainless steel water bottles sold through crowdfunding ever.’ How many ? 6,397 to be precise. The value, however, was an impressive $205,000, 4 times Fred Water’s target of $50,000. More than enough to shake a divining stick at.