World changer – Half calorie sugar
This week, I wish to focus on two possible world changers in terms of technological advances which could help meet society demands so effectively that they may transform consumer sentiment and behaviour.
Obesity has become a great scourge of today’s lifestyle. What if sugar could be produced just as naturally but with fewer than half the calories ?
Well, apparently, this has now been achieved by an Israeli company DouxMatok, which means twice as sweet in French and Hebrew.
Moreover, the new product is based on sugar and costs no more, using less of it by increasing the surface area in contact with our taste buds.
Ironically, the downside for many products is that their volume may need to be topped up by other ingredients to maintain pack size consistency.
Maybe consumers will instead prefer an all-natural zero calorie sweetener with sugar taste equivalence.
Neither task is yet complete, but man’s inventiveness seems to be on the way there.