World’s top 15 soft drinks brands
3 soft drinks brands feature in the BrandZ Top 100 Most Valuable Global Brands 2015 – Coca-Cola at 8, Pepsi at 79 and Red Bull at 94.
The leading brand overall is Apple on $250 billion and the 100th brand is worth $11 billion.
Curiously, the soft drinks top 15 include hot drinks and separate out diet versions. In full, they are:
| Rank | Brand |
$bn value |
|
|
||
| 1 | Coca-Cola |
70.0 |
| 2 | Diet Coke (including Light , Zero) |
13.8 |
| 3 | Red Bull |
11.4 |
| 4 | Pepsi |
10.8 |
| 5 | Nescafé |
6.3 |
| 6 | Tropicana |
6.0 |
| 7 | Fanta |
6.0 |
| 8 | Sprite |
5.3 |
| 9 | Nespresso |
5.2 |
| 10 | Gatorade |
4.7 |
| 11 | Lipton (hot tea) |
3.7 |
| 12 | Minute Maid |
2.8 |
| 13 | Dr Pepper |
2.7 |
| 14 | Mountain Dew |
2.5 |
| 15 | Diet Pepsi |
2.3 |
5 are owned by Coca-Cola, 5 by PepsiCo and 2 by Nestlé – both hot.
It’s extraordinary how far Coca-Cola outperforms all other brands in this analysis. And how far Red Bull has come.
I wonder when Big Cola, Capri-Sun, Keurig, Lipton Ice Tea, Monster and Nestlé Pure Life will enter the rankings. Which others do think should already be there or will be soon ?
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