Yogurt on top of the world
Yogurt is really big in Tibet, where my trip last week coincided with the annual Yogurt Festival, which is reportedly bigger than New Year. It lasts a full week of public holidays.
Tibet’s capital Lhasa was festooned with colourful decorations. Its largest park was turned over to non-stop music performances and family picnics.
The festivities date back more than 900 years and developed when people brought yogurt as a gift to monks ending their summer mediation retreat.
I greatly enjoyed my brief time chairing the Yogurt Council in Britain and would be delighted if the UK industry could also achieve such public enthusiasm.