Zero packaging supermarkets

You have to admire the idea. A supermarket selling products without packaging. So there’s no waste.

Yet it’s been tried in London and didn’t work. Now it’s being launched in Berlin as ‘Original Unverpackt’.

I’m afraid I have my doubts, however laudable the aims. The product range will inevitably be limited. Self dispense is time consuming. It can also be messy.

Ironically, it depends on you bringing your own packaging. Or buying packaging separately in the store.

Packaging works. It provides attraction, information, safety, preservation, convenience, portability, affordability and so much more.

With steady rises in recycling, the intelligent view is to treat packaging as a resource not waste.