She has extensive experience as a nutritionist within the food industry providing nutrition support through an extensive career with Nestlé UK, and as Head of Nutrition Science and Communication in her last role with Nestlé. Johanna now works as a nutrition consultant through her business ‘Nourish Consulting’ providing nutrition support and advice to the food industry and allied companies such as advertising and PR. Clients have included major UK retailers (Sainsbury’s, Waitrose), Natural Source Waters Association, Cereal Partners UK, and Kaizo PR. Johanna is an editorial board member on the BDA sponsored magazine ‘Healthier Lives’ and also a part time nutrition lecturer at London South Bank University. Johanna is a scientist first and foremost and her work is based on sound scientific evidence. Johanna’s particular area of expertise involves using her expert communication skills in translating nutrition science into appropriate language for the specific target audience.

Working closely with British Soft Drinks Association (BSDA) members, he has coordinated the Association’s work on deposit return schemes and has been directly involved in the policy processes in Scotland and across the rest of the UK. The BSDA represents UK producers of soft drinks, including carbonated drinks, still and dilutable drinks, fruit juices and bottled water as well as franchisors, importers and suppliers to the industry. As the collective voice of the UK soft drinks industry, BSDA provides a common industry view on the legal, technical and social issues concerning soft drinks to the media and political audiences.

He was promoted to the role of Managing Director, GB in July 2013 and leads the largest business unit in the Group. Paul is a graduate of the University of Manchester and is the Vice President of the British Soft Drinks Association.

The main strategic projects he has been involved in over the last few years have been on developing and executing against Danone’s Category Vision whilst embedding a PRGM mindset that delivers the best value for Danone and their customers. Following the COVID related turbulence of the last 12 months, John is passionate about regaining freedom safely both, for his own wellbeing, the wellbeing of his family and for the wellbeing of the category. “We have all sorely missed the on-the-go mission”!

Carol has a wealth of experience across Category Development, Marketing and Sales, having previously spent a significant number of years within the BWS industry and held senior roles in Heineken and C&C specifically during that time.

As well as a long career at Kantar, Sally spent some time working at Somerfield/KwikSave where she looked after Category Research before helping to develop the newly formed Category Planning process. She lives in Bath with her husband and two sons. She spends her free time running and singing acapella – although rarely at the same time.

Previous to the NSWA, Anthony worked in various communication roles at Diageo, the Sentencing Council and the British Transport Police Authority. Part of Anthony’s role is to monitor government policy, developing and coordinating the NSWA’s response to government consultations.

In 2012 Ammad moved to the UK and joined Nestlé Waters in Category Development working across different channels and customers. Ammad has headed up Category & Shopper Development in the UK since 2018.

He also serves on Niagara’s Executive Board, and is Chairman of the Niagara Advisory Board in Mexico, the Board of Nu-Pure Beverages in Australia, and the Board of Shepley Springs in the U.K.. Niagara has experienced a phenomenal 35% CAGR during his 16 year tenure. At the same time, he has minimized Niagara’s environmental impact per unit by more than 50%. Rali graduated from the University of Denver’s Daniels School of Business with a major in International Business and Honors Studies, and from Stanford University’s Graduate School of Business. He current lives in Southern California with his wife Briana and two children.

Ravinder has an array and depth of experience with 15 years as an Investment banker at JP Morgan and HSBC working in global markets across asset classes gaining strong financial knowledge. Experienced Sales and Marketing roles at Panasonic.

This experience ranges across the supply chain including European and domestic distribution, importing, sales and marketing. Working with brands that have seen exponential growth including Vita Coco, Pip & Nut and Primal Pantry. He also has set up and built a London sales agency that helps start-up brands targets the independent grocery, health & fitness and pharmacy trade.

They produce their own brands as well as working with supermarkets on own-label projects in plastic and glass formats. William believes it is an exciting place to work with a fantastic team.

During this period he developed a passion for new trends and brands that were already established in other overseas markets and set up Red Star Brands to launch and nurture some of these innovative beverage and snack brands in the UK. Today Red Star seeks to provide a home for disruptive brands in these categories and offer an independent category perspective for the Trade.

In 2015 he joined Sources Alma and moved to England to develop the Lichfield factory where he became Manager of this factory in January 2016. In 2019 he became Roxane UK's Country Manager and in October 2020 he was promoted to Director of Roxane UK.

In that time the company has grown into a multi-site operation selling a million bottles every day. Shepley Spring is based in Yorkshire and produces lightweight PET bottles with a focus on sustainability and the circular economy. James is a former Royal Air Force Officer and enjoys cycling and spending time with his four sons.

After leaving school at sixteen, she went on to study at Fashion Retail Academy, the unique college owned by Chairman of the Arcadia Group, Sir Philip Green. After being offered the role of Buyer for Topshop’s Freedom Jewellery range aged 17, she enjoyed a successful ten-year career with the multinational fashion retailer, before securing a Head of Buying role at East of England Co-op. It was at the East of England Co-op that she was first introduced to WOW HYDRATE, pioneers in the sports drink industry. Having designed a range of protein and electrolyte vitamin rich waters, WOW HYDRATE provides consumers with essential nutrients and healthy hydration on-the-go.