The global premium bottled water market grew by almost 6% by volume in 2017, with value sales increasing by 10%. Although growth in the overall packaged water market outpaced that of the premium segment in 2017, premium water has experienced a slow decline of its share of the market due to vast growth of mainstream and value brands in core markets such as the USA. Premium bottled water sales are dominated by West Europe and North America with the emerging markets of Asia Pacific and the Middle East providing attractive opportunities for a growing number of manufacturers. The rising levels of disposable income in these markets, coupled with the generally poor quality of tap water, serves to increase the appeal of premium water amongst consumers.

This report looks at premium water’s place in the market, at both a global and country level. The driving forces behind its growth are examined including consumer perceptions of premium attributes, and forecasts made for its likely future performance.

Offering Zenith’s wealth of knowledge in the bottled water category, this report provides insights and expertise into the global premium water market. An essential guide for any player or prospective entrant, providing you with the key qualitative and quantitative data required to support your business planning.